Why Ailuna?
What is Ailuna?
The word Ailuna (Ai luna) is Hawaiian and means “up there, aiming high”. Which is pretty fitting, because that’s exactly what we are trying to do. If every single one of us aims high and tries to make changes to our lives, we can build a better future for ourselves and for the planet.
Ailuna combines technology (the app!) with behavioural science and a LOT of passion, to help you build and stick to a series of habits that are designed to be good for you, good for the planet and, most importantly. fun!
Ailuna’s habit-building magic starts with the actions. Our team has researched, collated advice and written the actions programs. When you’re ready to start, we will guide you through the setup process, show you some easy ways to ensure success and help you every step of the way.
How it works?
Accept a dare/action
Choose which sustainable action you want to challenge yourself for one day or for a week. From stopping using single-use cups or water bottles, switching to loose leaf tea to saving water or energy around your home.
Daily check-ins
Earn badges
Ailuna Features
We want to make sure that taking our dares means that you stick to your new habits long-term. That’s why they have been developed alongside a behavioural scientist, as well as including loads of information, tips and support, and a community of people to cheer you on along the way!







What our users are saying
“I’ve been using Ailuna for a few months now and it’s really helped me make changes to my lifestyle such as being more mindful of how much waste I’m producing…it all adds up.”
– Hannah Martin, United Kingdom
“Ailuna is a breath of fresh air, a fantastic family of professional people coming together to work globally sharing
goals and changes for a better world environmentally.”
– Amanda Fay Risk, United Kingdom
“It’s so exciting to see an app that focuses on making easy choices to help you live more sustainably. Some of the dares seem so obvious you wonder why you didn’t think of them yourself. And the community within the app is fantastic for keeping you motivated!”
– Jessica Bennett, United Kingdom