The gamified fraud prevention platform that protects employees and customers by embedding security aware habits and behaviours
Manage the human risk of fraud
A key problem that businesses are trying to address is that ‘in the moment’ security decisions are made by people – customers as well as employees – and the traditional annual compliance training for staff and information content for users isn’t effective at reducing the risk of fraud.
Ailuna is a unique behavioural change platform that uses gamification and rewards to change the habits of users – to better protect employees, customers and consumers.
Security decisions are made by people
Traditional training is not effective nor timely. And who trains the consumer?
Without better addressing the human risk factor, people will keep making the wrong decisions. Companies will face significant additional exposure and user awareness targets will be missed.
Cybersecurity is a top priority for CEO’s. Incidents are very expensive from revenue, bottom line and brand value perspectives. Impact companies’ stock prices and valuations as well.
“Only amateurs attack machines. Professionals attack people” (Bruce Schneier)
Partnership with We Fight Fraud
We Fight Fraud brings top-tier fraud and cybersecurity content, extensive knowledge, and media/community reach to our collaboration. Their expertise in financial crime prevention, combined with our behavioral change platform and campaign management technology, equips businesses with the tools needed to effectively manage and mitigate cyber risks.
Together, we are dedicated to building a secure environment for organizations by fostering informed and proactive cybersecurity practices.
Be part of our journey - book a demo call
Discover how our innovative, gamified cybersecurity platform can help your organization reduce risks and create a secure culture.
Strategic Cybersecurity Priorities: Addressing AI, Fraud, and Reputation Risks
Human error + AI
82% believe AI may provide new attack strategies for bad actors (KPMG 2023 CEO Outlook)
74-95% of incidents down to human error (Verizon Data Breach Investigations Report & World Economic Forum)
69% of employees bypass security guidance (Gartner)
Fraud is extremely costly
$48B online payment fraud losses (Daniela Coppola, 2023)
$8.8B consumer losses, growing at 30% p.a. (FTC)
$4M+ cost per incident 7, $465 per consumer (FTC / Tableau)
Reputational risk
72% won’t come back if experience seller fraud (Business Wire)
56% disappear due to fake/misleading content (Sift)
Make the headlines. See stock price drop (CNBC)
How it works
Ailuna provides cyber related behavioural change actions where:
- the user develops their skills by taking actions – with multiple actions per theme, linked to development of new habits
- the user confirms their level of competence – by taking proof of learning tests
- user engagement is linked to rewards – not only by building better habits, but also making sure via regular check-ins that habits are maintained
Find out more
Download the Ailuna app
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Cyber & Fraud Business Resources
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