White Paper: How to recognise differences in workforce attitudes towards sustainability
It is a truism to say that we are all different – particularly when it comes to attitudes towards sustainability. At Ailuna we have created our own classification of behavioural segmentation – based
on different shades of green – as a way of targeting an employee engagement project around sustainability.
So given this approach, what are the characteristics that help understand different user behaviours?
From an employee engagement perspective, it’s all about moving people from one cohort to the next – from light green to mid-green for example.
The greater the proportion of employees who engage with the Ailuna app, the more actions are completed and habits are changed.
Ailuna as a business is super clear about how we solve a real and immediate client issue – getting employees to take action – and the role that we can help play in delivering a corporate sustainability solution.
Download our white paper for an in-depth analysis of how to design your employee engagement programme.