
The fastest way to reduce your office energy costs
Start your journey towards sustainable office energy reduction today! Learn how tools like EnergiRaven from SAV Systems can help
James Clear, in his definitive book Atomic Habits, shows how it’s possible to change bad behaviours into good ones through small, incremental, everyday routines that compound into much larger positive change over time.
The science suggests that every time we change a habit, we execute a repeatable pattern based on an initial prompt or cue, as a call to action to find a reward. This is then followed by:
He goes on to outline that there are four essential laws that govern the success of that behaviour change. Applying this to healthy eating brings these steps to life:
When it comes to sustainability, the core building block that digital apps provide are simple habit choice – providing information, hints and tips to raise the comprehension of the user around what they should be doing. This content can be delivered in a variety of formats and needs to be easy to consume, engaging and informative.
But what most behaviour change apps ignore is the behavioural trait that, when it comes to taking action, people do not always do what they say. This is known as the intention-action gap and can lead to a false hypothesis that well intentioned pledges translate into direct action. In reality there will be a noticeable drop-off when it comes to results, meaning that most apps will fail to deliver the desired collective outcomes.
This correlates to Clear’s findings – content alone is not sufficient – the key next step is to generate a response from the user in order for action to be taken.
The product should be designed around the hypothesis that building new habits can be hard, which requires a structured engagement program. The behavioural science from James Clear and others tells us to change one habit at a time, not a new thing every day and that tiny changes can cumulatively lead to remarkable results. These new habits can be reinforced through awards, community support, hacks, tips & tricks.
Reporting is also key – through a habit tracker that should provide a fun and easy way to ensure the user sticks to their new behaviours, staying accountable without becoming overwhelmed. It should be possible in the app to keep a record, typically updated at the end of each day, where the user marks which new tasks were succeeded with.
Recognising that some tasks are harder than others to achieve requires coaching – so check to see if the app provides 1:1 support and group messaging with mentors and peers to gain advice (on what to differently to overcome the barriers) and recognition (to reinforce those new behaviours). Social media has normalised likes and positive feedback comments as a way of providing encouragement and support, so these functions should be built-in as well.
Ailuna is a new generation of behavioural change app that fully applies the science in three innovative ways:
What this demonstrates is the pedigree of the Ailuna product – within a year of formal launch we have 8,000 users – and enterprise clients who are implementing OKR (Objective and Key Results) based initiatives with positive outcomes to justify the future scaling of their Ailuna for Business platform.
Digital apps are therefore a great way to track an individual in their journey to building new habits, but for a business you need to aggregate data across different teams and sites in order to see the cumulative impact.
The HSBC Future of Work study identifies that 96% of business leaders understand that getting buy-in from their workforce is essential for building sustainability practices, and that the barriers to overcome are lack of engagement (36%), expertise (32%) or accountability (30%).
So Ailuna for Business uses data to provide enterprises with the accountability on the combined efforts of its employees in becoming more sustainable. There are two factors at play here – the inputs which are the actions taken by cohorts of employees (tracked by the app) and the outputs which are the impact this has on the sustainability objectives and goals of the enterprise.
These outputs are the measurable difference on things like energy usage & CO2 emissions that occur and are reinforced by the actions of engaged employees. What we know to be true is that businesses can’t achieve 100% of the potential output without the collective inputs of employees.
We also have the ability to ingest other forms of data into our system. When it comes to building energy usage reports produced by tools like EnergiRaven, then these can be combined with input data around the employee actions taken.
Reducing energy consumption starts by maintaining an optimal working environment – either at home or in the office – that balances heating, cooling and humidity, whilst empowering employees to avoid throwing energy out of the window. The importance of data is that it provides a benchmark on performance through monthly energy usage and site emission audits.
Once you have an accurate baseline and real time scorecard data then engaged employees can use it to decide on what actions to take that support company efficiency initiatives. Gamification and rewards can be added to the mix to recognise those teams and sites that make the biggest improvements month on month – for example by finding and repairing leaks as a tangible action.
Start your journey towards sustainable office energy reduction today! Learn how tools like EnergiRaven from SAV Systems can help
At Ailuna we believe that creating the right company culture is the foundation for success when it comes to bringing business ESG plans to life.
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