Ailuna’s marketing and business strategy and consumer engagement advisor, Keith, is from London, UK, where he lives with his wife and son. Keith has a passion for caring for consumers and helping to connect them with technology to do something good in the world.

Keith’s Dad passed away from cancer, aged only 38, and this has left him with the lasting mentality that life is short, and we have to do as much good as we can with the time we have. He’s a firm believer that technology is the most powerful tool we have to solve the majority of the world’s problems. Technology gives us the ability and power to connect and do anything, anywhere, at any time, and this is why he is passionate about working with the Ailuna team to create a tool that will help people make small changes that will, in turn, make a big difference.

Keith’s professional background is in helping to build and scale software and technology tools and global consumer platforms, including Active Network and JustGiving, and he brings with him a huge range of skills and knowledge, as well as technology and leading business partnerships.

Outside of work, Keith loves to take part in Ironman events and other fitness challenges. He recently did 262 miles on a turbo trainer in 24 hours to raise money for Pancreatic Cancer UK – it was streamed live so Keith’s friends and family (and the Ailuna team!) could check in and offer support and encouragement. He also loves going on long family walks, with their Cavapoo, Mixy and enjoying lots of family meals together.

Keith’s sustainable living journey so far includes making the effort to recycle as much as possible, as well as buying mindfully and not over-purchasing. He also takes the time to research the companies he is buying from to make sustainable purchasing decisions, and cycles instead of driving as much as he can.

If Keith could make one big change to improve the world, he would give people the  power, through  simple technology  to do good in the real world. He believes that the best way to make real, long-lasting changes is through collective, but individual action, so he would make sure everyone was empowered to do their bit.