Over the next month we will share inspiration, facts and recipes to help you change your eating habits and include more delicious plant-based meals. Whether you’re cooking at home, eating out or grabbing a quick bite, we’ve got you covered.

You don’t need to go fully veggie or vegan, just switch up a few meals to include more plants and fewer animals!

Most people know that reducing meat consumption is good for our health and better for animals, but did you know that it’s also good for the environment? 

• 80 billion animals are slaughtered each year for meat. SOURCE: Our World In Data
• It takes 25kg of feed to make one kilogram of beef. SOURCE: Our World In Data
  
• 36kgCO₂eq of greenhouse gases* are emitted for every 1000 calories from beef compared to 1kgCO₂eq per 1000 calories from tofu.  SOURCE: Our World In Data
• Only 6% of the soya grown globally is eaten by humans. 90% of all soya is fed to chickens, pigs and cows. SOURCE: Greenpeace

*Greenhouse gas emissions are measured in kilograms of carbon dioxide equivalents (kgCO₂eq)

We have tested loads of amazing meat-free recipes to help you eat more super-tasty plant-based meals. We’ll also share tips on how to beat those meat cravings, and keep your food nutritionally balanced to make sure you’re getting all the vitamins, minerals and protein that you need.

Join us for information on how to go meat-free when you’re eating out, travelling, or visiting friends. Find out about which blogs and chefs to follow for the best recipes, and get tailored advice based on your feedback in the app.

How will the action work?

The action is divided into three easy stages – during each stage you can set the difficulty of your challenge. We’re here to help you along the way, with our active Community page where you can ask questions and share your successes!

Pop over to the app to get ready to start the action!