Buy nothing new

Welcome to the Buy nothing new action! This challenge will help you cut back on consumer culture by simply not shopping for new items! 



The things we buy contribute to greenhouse gasses. The more we buy, the higher the emissions associated with our lifestyles. 

  • 10% of global carbon emissions are from the fashion industry (1) 
  • The average person switches phones every two years, smartphones consist of valuable pieces of the earth’s crust! Mining for these minerals to keep up with demand is unsustainable and damaging to the environment and people’s health. 
  • 80% of the worlds toys end up in landfill, incinerators, or the ocean (2)

But besides the environmental impacts, consuming less is actually good for our wellbeing. Research shows that having and buying less promotes a higher satisfaction and happiness! 

It’s time to rethink our consumer habits!

How will it work?


We’re challenging you to buy nothing new, this excludes essentials such as toothbrushes, underwear, menstrual products, toilet roll, etc. 

We hope you’ll focus on repairing, repurposing, borrowing, renting and buying second hand. We’ll suggest fun tips, helpful hacks and interesting reads/videos to help you get more from the stuff you already own and change the way you think about shopping!  

We’re here at Ailuna to help make it easier for you. Ask a friend to join in and remember to check in with the Ailuna Community for advice and share your wins!