Ailuna FAQ

Everything you need to know so you can use Ailuna like a pro

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General Information

What is Ailuna?
  • Ailuna is a sustainability engagement app that helps individuals and organizations develop habits that are good for both themselves and the planet. It provides personal training programs in sustainability, which are designed and written by experts.
Why Ailuna was built?

Many of us have started making changes to our habits and lifestyles to become more sustainable. But the majority of us don’t know where to begin. We don’t know who to ask and feel alone in our efforts. We go through time-consuming and sometimes costly “trial & error” processes before we find out what works.

There is no simple solution that is effective for everyone. Our needs and circumstances are different. Change can be hard.

But it doesn’t have to be that way.

We built Ailuna to drive personal and collective change. And to show the world, that changing habits can be fun!

How does Ailuna work?
  • Ailuna offers a range of sustainable actions and habits that users can take, along with personalized coaching and community support to help them succeed.
Who are we?
We’re based far and wide, including the UK, US, Germany, Lithuania and Denmark with (probably) the most sustainable little island in the world, Samsø.
At Ailuna we’re on a journey ourselves, just like you!
Some of us have begun making simple changes. Others are experts in their fields and have got many years of experience.
We are building Ailuna as much for us, as we are building it for you.
Read about the team here
What does the word "Ailuna" mean?

The word “Ailuna” (Ai’ luna) is Hawaiian and means “up there”, “aiming high”, “pointing at the moon”. It represents the company’s aim to help users make sustainable changes and build a better future.


What makes Ailuna different from other sustainability apps?

Ailuna focuses on behavior change and habit-building, using science-based techniques to help users create lasting changes that benefit both themselves and the planet.

What is the approach used by Ailuna?

Ailuna’s approach is rooted in behavioral science, based on James Clear’s “Atomic Habits” and inspired by successful sports apps such as Couch to 5K. It encourages users to tackle one sustainable change at a time, rather than taking on something new each day.

What are the benefits of using Ailuna?

Ailuna helps users develop sustainable habits and make a positive impact on the planet. It provides personal training programs in sustainability, real-time consumption data, nudged user input, and the opportunity to connect and communicate with like-minded people who want to make a difference.

How does it work?

What kind of habits can I develop using Ailuna?

You can choose from a variety of sustainable actions, such as stopping the use of single-use cups, switching to loose leaf tea, saving water or energy around your home, and more.


How do I sign up for Ailuna?

You can sign up for Ailuna through the app or website, using your email or social media accounts. Download the app here.

How does Ailuna track my progress?

Ailuna uses a combination of user input and data tracking to monitor progress and offer personalized feedback and coaching.

Is Ailuna free to use?

Ailuna offers both free and paid options, depending on the level of support and coaching you want.

What features does Ailuna offer to help me stick to my new habits long-term?

Ailuna offers a variety of features, including progress tracking, daily hacks and articles, unique avatar building, messaging, and an impact score to help you stay motivated and engaged.

Can I use Ailuna with my friends or family?

Yes! Ailuna offers community support and group challenges to help users stay motivated and connected with others who share their sustainability goals.

Can I earn badges for building new sustainable habits?

Yes, as you build new habits, you can earn badges and share your successes and questions with the Ailuna community.

Is there a community aspect to Ailuna?

Yes, Ailuna offers a like-minded community of people who want to make a difference and help tackle the climate crisis together.

Can I choose actions for different time periods, such as one day or one week?

Yes, you can choose to accept actions for either one day or one week.

Ailuna and Sustainability

How can Ailuna help me live a more sustainable lifestyle?
  • Ailuna offers personalized suggestions and coaching to help you develop greener habits. Ailuna offers a wide variety of actions, from reducing food waste to using public transportation to supporting sustainable businesses.
What is the importance of sustainability?
  • Sustainability is important because it helps us protect the environment, conserve resources, and ensure a healthy future for ourselves and future generations.
What impact can Ailuna have on the environment?

Ailuna’s focus on behavior change and habit-building has been shown to lead to significant reductions in carbon emissions and other environmental impacts over time.

Ailuna for Business

How can Ailuna help my business become more sustainable?

Ailuna offers customized sustainability training and coaching for teams, along with progress tracking and reporting to help measure impact and engagement.Read more about it in our Ailuna for Business page.

What types of businesses can benefit from Ailuna?

Any business that is interested in becoming more sustainable can benefit from using Ailuna.

Can Ailuna be integrated with our existing HR or sustainability programs?

Yes! Ailuna offers flexible integration options to help companies align their sustainability goals with existing initiatives and reporting.

What kinds of results can we expect from using Ailuna with our team?

Ailuna has been shown to improve engagement and motivation around sustainability, leading to increased employee buy-in and reduced environmental impact.

Are there any benefits of using Ailuna for businesses?

Yes, there are many benefits of using Ailuna for businesses. Companies with highly engaged workforces are 21% more profitable and 17% more productive, truly delivering the triple bottom line. Ailuna can help businesses drive significant sustainability impact and save costs across key areas such as energy, transportation, diet, waste, single-use plastic, and buying less and recycling.

How can businesses use Ailuna?

Businesses can use Ailuna by implementing it as a sustainability engagement app for their employees. This can help them build sustainable habits and make a positive impact on the planet. Companies can also use Ailuna to track real-time consumption data, nudged user input, and connect and communicate with like-minded people who want to make a difference.


Device support
  • Ailuna is available for Apple iOS and Android. We support the following versions of the iOS and Android operating systems:
  • If you experience problems running Ailuna on your mobile device, please contact us and we will get back to you shortly.
Browser support and cookies
  • The Ailuna website on is designed to work with all modern devices and browsers, whether they run on PC, Mac, Linux, Google, iOS or Android. 
  • Ailuna makes use of 3rd party cookies in order to work correctly. For information on our use of cookies, please see our Privacy Policy 
Help with sign up and login?
  • With Ailuna you are able to sign up and login using email, Facebook, Apple and Google. 
  • If you have problems signing up to be the first to know when we go live, via this link, please contact us and we will get back to you shortly.

Get Involved & PR

Where could I download your press kit?
  • If you are interested in receiving logos or other digital assets for PR activity around Ailuna, go this page.
I am interested in a partnership or collaboration. How to get involved?
  • The Ailuna team is always open to partnerships & collaborations with people and organisations who are aligned with our core values and share our mission of making the world a better place.
    There are many exciting opportunities to become part of the Ailuna “ecosystem”, check out our “Get Involved” page to learn more.
I would like to start working for Ailuna

Do you feel your skills could boost the quality and growth of Ailuna?
Ailuna is a startup offering roles for talented and passionate people, in flexible freelance and permanent employment roles.
We are keen to connect with sustainability enthusiasts, passionate digital professionals, people who are committed to, and preferably experienced in, selling and promoting “force for good” products & services such as Ailuna. People who think out of the box.
Needless to say, we celebrate, support and embrace differences. You will be selected based purely on character, job requirements and your individual qualifications, without regard to race, colour, religion, social origin, age, physical or mental disability, gender or sexual orientation. So if you feel you would be a good fit for our team, send us a short description of who you are and why you want to join us via email. We are looking forward to talking to you!

We’re committed to providing the best possible product & service. If you have feedback or suggestions, however big or small, boring or radical, to help us improve the app, website, content, or anything else, please let us know!  

Find out more

Download the Ailuna app

Try it out and see what you think!

Book a Demo

Find out how Ailuna can help your business achieve its sustainability objectives

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