Our story

The idea

The idea for Ailuna first came to co-founders Lars and Helene back in 2018, but the app build actually started in early 2020.

“We’ve always been committed to being good citizens and good inhabitants of the world but until a couple of years ago, we did not think about sustainability as an art form or our journey.

So , my wife Helene and I decided to change the diet by going vegetarian. We significantly reduced our single use plastic use, made changes to the insulation in our house and also got an electric car. At that point, we were looking for apps or platforms but couldn’t find many.”

We decided to build one

“So we are not activists. We’re not campaigners. We’re just people who want to leave the world in a better place when we are gone at some point. And we couldn’t find an app or platform that could help regular people like ourselves adopt a more sustainable way of living and build better habits. So we decided to build one. And that’s really how Ailuna came about. Ailuna (ai luna) is Hawaiian and means “upwards, up there, aiming high towards the moon”. So aiming high is what we do.”

“Together, we’re creating a community of people who want to make a bigger difference to our world one habit at a time.”


The journey

Since 2020 we have built and launched the Ailuna website and blog. The blog now contains more words than your average novel! If you want to see where it all began, here is our very first post, all about building good habits, from back in March 2020.

We’ve also been busy connecting with people on social media, including our Ailuna Community Facebook group. We’d love for you to come and join and share your questions, comments and Ailuna wins with us all.

And, of course, we’ve built the app itself. Thousands of hours of hard work, research, testing, feedback, more testing and more hard work later, and we’re ready to share it with the world. It takes a lot of time and passion to build a great app!

Discover Ailuna!

Are you an individual?

Visit to our blog as a source of uplifting news and information. And download our app of course, as that’s the place to keep track of your sustainable choices! You can use it for free, take actions and connect and communicate with like minded people who all want to make a difference.

Are you a business?

If you are a Sustainability or HR Manager then check our Business Resources where we show you how companies with highly engaged workforces are 21% more profitable and 17% more productive – truly delivering the triple bottom line.

don’t leave just yet!

trying Ailuna is just a click away - and you can use it for free

don’t leave just yet!

trying Ailuna is just a click away - and you can use it for free